If you ever heard of the phrase ‘money is time’, you would already know the importance of having a fast internet speed. A slow internet speed not only obstructs your employee’s rate of productivity, it may also obstruct the revenue that is earned by the company. But don’t worry; internet exchange points, as many as two of them, are already operating overseas, which will boost your internet speed.

An exchange point is not only useful for enterprises; it is also useful for enterprises that provide services such as the internet. Service providers are now saving more money than the past, because of the IXs. This is because in the past, service providers could only exchange local traffic using tansit networks – which resulted in higher costs and higher latency. This is not the only bad thing about it; users get poor internet speeds, which resulted in poor customer satisfaction. The nodes of these two exchange points will be placed in the data centres of 1-Net Singapore and Global Switch. There will be a centre, namely NOC, which will be operating 24 hours round the clock to provide technical support and to watch over the network, making sure that operations of the SGIX run efficiently. SGIX will also offer peering arrangements, ranging from 1 megabit Ethernet to 10 gigabit, together with flexible port arrangements. There is, however, a price to pay for these services as there is no free lunch in this world. Having a good 100 megabit Ethernet connection is good, even though you have to pay $800 per month. It sure is price-worthy for your enterprise to perform with higher performance, security and reliability.

Given the current technological status we have, it isn’t hard at all to hold a video conference. Videoconferencing not only saves us air travel expenses, it also helps us save time. Many local companies are now making videoconferencing an alternative choice.

Tele Communication companies and software companies providing this service have been seeing a rise in their businesses. This ultimately proves that more and more local companies are switching to videoconferencing. Huge enterprises might be using these better and lag-free software to speak to clients who reside in other countries that might be located miles away. However, smaller enterprises with tighter budgets might not be able to afford these services. Hence, these companies are also using other alternatives, such as Windows Live Messenger (known as MSN) and Google video chat, which are cheaper or may be even free.

Researchers have announced that by 2012, high-definition videoconferencing will be replacing 2.1 million airline seats. Sure enough, many companies are saving almost half, or even exceeding half, of their expenses spent on airline seats. Vast enterprises which dispatch their staff to other countries for conferences need to spend a bomb on their travel expenses. Other than saving on travel expenses, companies will also get to save on IDD phone bills, which might hit no less than $5000 a month. There are also more choices, it’s getting less expensive, and it gives a richer experience with the advancement of technology. Another pro is that videoconferences allow you to have a word with clients from two different countries, which saves you time and money of two flights.

With technological advances these days, almost everything is achievable. One of which is online shopping, where one only needs a credit card, a computer, internet connection and electric. Thanks to technological advancement yet again, there is now another gadget which allows users to turn appliances off or on.

Let’s say that you’re hurrying off to work. You overslept and you’re late. After turning up at your workplace, you suddenly remember that you forgot to turn off the air-conditioner, lights of your bathroom and your electric kettle. In the past, you would probably need to run all the way back home to switch them off. However, with the new invention of this gadget, users can now log on into a web portal, where a live footage of your bedroom, your living room, your kitchen, so on and so forth, and with a click, your appliances will be switched off. Other than all these, users can also make the application adapt to weather conditions. This program, which took 24 hours to code, is called GREN (Green Remote Estate Network). It helps users save on their electricity bills and it, at the same time, also helps to save the environment.

The team which invented this device competed in a competition called “code::Xtremeapps::” and emerged Champions for the open category. Teams which competed in this particular competition were required to use at least three coding programs like Red Hat’s open source Java application server JBoss; Microsoft’s Project Nimbus, a platform that lets users access hosted information like meteorological data; and GermaniumWeb, a 3D tool created by homegrown firm G Element. Another team which designed a mobile phone application which showed images of recycle bins was also presented “the best mobile phone app” by mobile operator M1.

JORG DIETZEL debunks the three branding misconceptions he has experienced in his
branding clinics or when sharing ideas about smarter brand management to leaders of SMEs.

1. Branding is exclusive to the big companies

SMEs generally look at branding as being in the domain of MNCs due to them investing
more in marketing and managing their brand. But what they fail to realise is that MNCs did
not start out big; they too started small and having a focused branding approach is key to
accelerating their company’s development.

Product, pricing and distribution are just a few of the things SMEs have to worry about so
it’s naturally for them to devote less resource towards branding. However if they are able to
create a brand that is unique and more marketable, consumers will be less inclined to choose
 based on pricing and it would be better for the company’s growth.

Marketing can just focus on spreading awareness and explaining brand positioning at the
same time or spread awareness initially and later try to convert your target group to your
brand if the initial branding was not good enough or does not attract them. This is much more
difficult and costly.

Touchpoint Management and Internal Branding – being consistent is essential as nowadays
people don’t base their judgement on brands just on their advertising and marketing but on
their brand experiences, both good and bad. For example, if you advertise that ‘we listen to
you’ but you don’t pick up or respond to me after a half an hour, i would lose my confidence
in you.